Friday, July 16, 2021

Comcast says ad rates for fall TV up double-digit percentage from last year

(Reuters) - Comcast on Thursday said advertising rates and the volume of ad inventory it sold for the fall television season rose by double-digit percentages from the same period last year, as the parent company of NBCUniversal sought sponsors for inventory that included the upcoming 2022 Winter Olympics and Super Bowl LVI in February. Read full story
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